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Why did Kat Von D step away from her makeup company?

The tattoo artist also detailed the formation of her former company
Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand.
Learn more about KVD Vegan Beauty
Katherine Von Drachenberg , known as Kat Von D [1] [2] born March 8, , [3] is a Mexican-American tattoo artist , model, musician, author, entrepreneur, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink , which premiered in the United States on August 7, , and ran for four seasons. Von D has a sister, Karoline [7] and a brother, Michael. Von D was classically trained in piano beginning at age 6.
Subscriber Account active since. Kat Von D is opening up about her departure from the beauty industry. She also detailed the formation of her namesake makeup brand, which was renamed KVD Vegan Beauty after she sold the company to Kendo earlier this month. She said the latter decision was partially the result of her feeling alienated by the beauty community in recent years. She said the beauty industry had become "a culture thing" filled with influencers who tell you what to buy and how to look to "be cool. Kat Von D poses with an influencer at an event in Von D said Sephora approached her for a meeting 11 or 12 years ago while she was on a book tour. I felt something inside, and I wanted to express it on the outside.